YouTube: Play Big Campaign

YouTube: “Play Big” Campaign.

Play Big: In 2011, close to 800 million people were visiting YouTube every month, watching over 3 billion videos a day, yet YouTube was struggling with establishing themselves as anything more than an entertainment site. So when YouTube approached Loomis Group to generate interest in their advertising solutions, we knew education was key. Our solution? Show how one video can launch a business. Here we show how YouTube provided six businesses with a platform to explain their product, talk to customers, create a community and share their story in a series of Video Case Studies.

The Credits:

  • Agency: Loomis Group
  • Creative Direction: Jeff Klein
  • Director: Jeff Klein
  • Producer: Kai Hsing
  • Cameras: Jeff Klein, Kai Hsing
  • Editorial: Jeff Klein, Kai Hsing
  • Copywriter + Interviewer: Monica Corona
  • Music: Nathan McKee, Pacifica Music
  • Agency: Loomis Group
  • Production: Jeff Klein, Kai Hsing, Monica Corona

The Videos:

Rokenbok

Rokenbok Toys

Rokenbok

Chronicle Books

Ceilume

Ceilume Ceiling Tiles

Ceilume

Very Pink Knits

Anaheim

Anaheim Ballet

Anaheim

Watch Your Business Grow (Compilation)